>Puerto Nuevo, The Lobster Capital of Baja

The village of Puerto Nuevo was founded in 1956 and named after a nearby Newport cigarette sign that then served as a directional landmark. The Plasencia family had the first restaurant, which still exists. Puerto Nuevo grew gradually until the 1970’s when it experienced a tremendous growth rate as more and more restaurants began to open their doors, attracting even more tourists. Today, Puerto Nuevo is home to about 40 restaurants all serving the same thing. Almost a million lobsters are consumed in the Rosarito coastal areas each year with most of them served here in the village and "Puerto Nuevo-style" is now a world-famous synonym for the exquisite lobster found here.